Digital Signage Content: The Big Picture
In the world of digital advertising content is always referred to as king. With the use of right technology consumer engaging dynamic content can be the key to your success. Digital signage content is making up of high quality streaming video, images, and text.
Lets puts some more words into how and when to use which media format so that the results are effective, compelling and consumer eye candy.
The most commonly used media format available is the JPEG and BMP.This format is used across a wide array of digital signage network applications. Since it is a compressed format it can easily be distributed for mass application. The other commonly used is the bitmap or (BMP) where compression is accomplished through data encoding. Due to low image quality of bitmaps its better to convert them into JPEG form with easy windows applications like Microsoft paint. It can though have large file size.
Another form of digital signage media content is the video compression formats like MPEG and Flash. The representation of coded digital audio and video owned by Motion Picture Experts Group subcommittee of the International Standard Organization (ISO), MPEG is the standard for compressing analog sources into digital formats widely used in digital signage content. This format can easily be distributed and stored. Most commonly used are the MPEG-1, MPEG-2, and the MPEG-4.The MPEG-4 owing to its low bandwidth internet video distribution format is the choice of millions of digital signage media content. More advantages include efficient compression and unrestricted bit rate and resolution. Flash in this video compression format is a proprietary of Adobe. Long ActionScript Programming, easy HTML embedded property makes it’s a sought after content format.
Digital Signage media content also relies on NTSC and PAL video formats. The former has more frames per second or higher resolution and used widely in USA. PAL or Phase Alteration Line can have more lines per image or specifically a higher spatial resolution. Having different aspect ratio their uses changes with different screen application. Normally with an aspect ratio of 1.33:1, NTSC has resolution of 720*480 pixels as compared to PAL 720*576 pixels.
Question arises can all these formats be simultaneously used for Screen Zoning on Digital signage display. We choose BelWo’s legend software and signage solution to answer our curiosity. With easy user interface the screen was divided into multiple zones and each media formats where played.To sum up we can say that influencing and motivating your customers is not easy but with real tested technology and dynamic content the job becomes easy and successful.
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