the 08/16/2007

Digital Signage Statistics: Streaming Opportunity

The digital signage and professional display market will grow to US $13 billion by 2010, a 3.6% compound annual growth rate from US$10.9 billion in 2005. (Source: iSuppli) By 2011 the North American market for large flat panel display for sign will be more then worth more than US$3.5 billion (Source: Frost & Sullivan) Digital Signage have 47.7 per cent effectiveness on brand awareness, increase the average purchase amount by 29.5 percent, create a 31.8 per cent upswing in overall sales volume, generates 32.8 percent growth in repeat buyers and pull in 32.8 per cent more store traffic ( Source: InfoTrends) Consumers are more interested in video that focuses on store sales, product information, and special events. Eighty one percent consumers regardless whether they have already experienced in-store video are most   interested in seeing video programming for the store they are in including sales and special ( 81%), product information (72%) and special events (68%). If given a choice forty two percent of retail video viewers would prefer to shop that has video display. (Source: The Arbitron Retail Media Study-Volume II). These statistics continue to startle us as new digital signage firms come up with exciting new applications posing both opportunities to brand advertisers and challenges to competitors. New and advanced media technologies are fuelling up the all ready heated market as brands continue to fight for share of the market revenue. Recently Adidas has opened a high tech retail centre where consumers can digitally custom build their own running shoes and model their digital kicks in virtual mirror.  Nike whose campaign enticed watchers to call up a special no. to design a pair of Nike sneakers while they watched the process take place on the screens. 

Most recent technology that are being used to target consumers include web based and GPS (Global Positioning System) application, ability to take photos with mobile devices, and Bluetooth digital casting which allows consumers to receive and download digital content on a Bluetooth enabled device. Consumer today just not want to buy things they want a fun experience associated with their buying experience. This is why digital signage is continuing with being easily accepted in people’s point of purchase part (using, playing, accepting buying).

 

 

Digital Signage Network