Future with Interactive Digital Signage

Imagine walking around with a friend in your favorite mall. There is a digital signage showing up some advertisement and some strangers are standing in front of it. Suddenly you see that digital signage changes its content to adapt your interest and you stop to catch a glimpse on it. You see an advertisement presenting a discount for an IPod you are interested in, and you take out your mobile phone, activate your blue tooth to make a connection to the display and copy it to your phone. While your cell navigates you to the location where you can buy the IPod, you and your friend wonder how the digital signage can always present you content or advertisement that you really are interested in. This is the latest in the digital signage where user profiling is done on the basis of customers’ interaction history and buying pattern.

This is one of the major sought after changes in the digital signage industry, the ability to capture a consumer’s interaction history and display advertisements at that moment of sale, where intentions can be converted into either preferences or purchase is invaluable.

Digital Signage