http://wikio.spoonylife.com SpoonyLife fr-FR http://wikio.spoonylife.com/digital-signage-content-the-big-picture-500.html In the world of digital advertising content is always referred to as king. With the use of right technology consumer engaging dynamic content can be the key to your success. Digital signage content is making up of high quality streaming video, images, and text. Lets puts some more words into how and when to use which media format so that the results are effective, compelling and consumer eye candy. The most commonly used media format available is the JPEG and BMP.This format is used across a wide array of digital signage network applications. Since it is a compressed format it can easily be distributed for mass application. The other commonly used is the bitmap or (BMP) where compression is accomplished through data encoding. Due to low image quality of bitmaps its better to convert them into JPEG form with easy windows applications like Microsoft paint. It can though have large file size. Another form of digital signage media content is the video compression formats like MPEG and Flash. The representation of coded digital audio and video owned by Motion Picture Experts Group subcommittee of the International Standard Organization (ISO), MPEG is the standard for compressing analog sources into digital formats widely used in digital signage content. This format can easily be distributed and stored. Most commonly used are the MPEG-1, MPEG-2, and the MPEG-4.The MPEG-4 owing to its low bandwidth internet video distribution format is the choice of millions of digital signage media content. More advantages include efficient compression and unrestricted bit rate and resolution. Flash in this video compression format is a proprietary of Adobe. Long ActionScript Programming, easy HTML embedded property makes it's a sought after content format. Digital Signage media content also relies on NTSC and PAL video formats. The former has more frames per second or higher resolution and used widely in USA. PAL or Phase Alteration Line can have more lines per image or specifically a higher spatial resolution. Having different aspect ratio their uses changes with different screen application. Normally with an aspect ratio of 1.33:1, NTSC has resolution of 720*480 pixels as compared to PAL 720*576 pixels. Question arises can all these formats be simultaneously used for Screen Zoning on Digital signage display. We choose BelWo's legend software and signage solution to answer our curiosity. With easy user interface the screen was divided into multiple zones and each media formats where played. To sum up we can say that influencing and motivating your customers is not easy but with real tested technology and dynamic content the job becomes easy and successful. Digital Signage Content Tue, 08 Jan 2008 15:55:00 GMT http://wikio.spoonylife.com/interactive-digital-signage-the-key-to-retail-success.-495.html The barriers to excellent customer service seem to quantify every time. Shoppers are demanding more information but fewer companies are available to provide shoppers to interact with the brands. Interactive digital signage is the buzz around among shoppers as well as retail giants. Not only this interactive digital signage puts the shoppers in the driver's seat but also puts the brand into a one-to-one sale opportunity. These digital signage solutions help shoppers quickly browse from thousand of information they need and make a purchase directly and too hassle free without any sales assistance. The interactive digital signage as the name suggests, closes the sales process with the shopper's fingertips.Whats more they get to know product information, directions, event information without to cope with frustrating line-ups. An interactive digital display devise attracts attention and keeps shoppers at fun. These customer focused solutions offers better customers experience solving retail staffing and costs promising, better return on investment.With any interactive digital signage solution retailers and brand managers can create,manage,display information and advertising content in a public venue or retail space. Shoppers or users just have to touch the screen or display to feel the difference. These touch screen technology allows shoppers to access information in an easy to use format and in a fun way. You can own these digital signage solutions simply by following the web address below.BelWo Digital signage is the entry level choice for all retailers and brand equally, with special features for big to small deployments when value and revenue is the key consideration. High technical quality and reliability characterize these Interactive digital signage networks. Retail Digital Signage Thu, 03 Jan 2008 13:40:00 GMT http://wikio.spoonylife.com/ooh-media-opportunities-for-brand-marketers-429.html This is in continuous to my series of article on outdoor media. The outdoor display market is not new, but is changing the way people see billboards or posters. The new face of the outdoor media-electronic signage is the name to reckon with, flexibility in setting up, managing content in a cost effective way are some of its attributes. According to report was done by Outdoor Advertising Association of America (OAAA). ad spending on the outdoor media it tracks rose 7.9% during the second quarter of 2007, far ahead of the pace of most traditional media this year ad spending in out-of-home media surged 12% in 2006 to $7.06 billion ad spending is projected to grow 12.3% this year to $7.93 billion. Over the next four years, it is projected to rise at a compound average rate of 13%, reaching $12.99 billion in 2011. the average American's exposure to outdoor media rose by three hours last year to 133 hours in 2006, and is projected to climb to 154 hours by 2011. One of the best applications of this digital signage networks can be seen in engaging customers. The question arises can these digital signage content be controlled by mobile phones. I am thinking and so are you. Amazing potential application and too cool. Put in the word "interactivity" I love if used more often.Say you are inside an airport lobby and you happen to face a problem and you need customer support. With a press of button you are interacting with customer support live face to face. Or you are sending out cool sms to see it live on screen. Coming back digital signage drives today the entertainment and more often it can be seen in malls or cinemas. You love the way these screen interact in a logical way to people around it. To keep these high end cinema goers to come back again, it's not just the movie but a sleek and modern place. I recently visited a well designed mall where the screens were scattered in the lobby, the main hall, and well in bathrooms. What to say I just enjoyed the way it entertained me and more so by the way things have been planned. To conclude the driving force behind the rapid growth of digital signage is an acute market demand for a means of communication that delivers more precise targeting and higher competence than traditional media. digital signage Wed, 12 Dec 2007 15:29:00 GMT http://wikio.spoonylife.com/gym-digital-signage-to-big-to-be-a-headline-324.html According to a latest Out-of-Home-Media study report consumers indicate they pay most attention to digital talk at their health clubs, nearly 40 percent higher. These people seek to be more entertained making their workout more enjoyable. Gym Digital Signage is a fully integrated solution to promote, inform, and entertain specific target audience inside a gym. Delivering music, multimedia content, health benefit information these smart digital networks keep people occupied there for long time. Content may include health club personal training packages, weight loss programming, and health diet tips etc. Not only these digital signage just information but can also bring active customers saving employee time on informing customers on product. Since they create a lot of attention the customers stay focused a lot driving point of decisions. What it brings is a whole new unique opportunity for advertisers. With the recent fragmentation of traditional media due to proliferation of alternative communications, advertisers are looking for the best potential way to reach target audience. While these health club owners can enhance the club experience for their patrons, advertisers can reach hundred of 18-44 year olds right inside the club. This innovative and interactive signing makes a big effort forward in health clubs connecting customers and advertisers equally. Mostly there is large dwell time of 60-70 mints on an average in a gyming arena. These high value customers are looking for a constant need to be preoccupied by something, may be smart fitness content or a fitness brand message. A pioneering digital signage solution firm sensing a gap in Indian market for better quality digital media for health clubs has come up with an innovative digital signage solution for delivering excellent entertaining messages. Its signage network product and software enables the health club management to entertain and communicate with the gym goers easily and cost effectively. Providing consulting, design, integration, connectivity, quality assurance, and enterprise software its network solutions are best option for latest Health Clubs. Health Care Digital Signage Wed, 21 Nov 2007 14:38:00 GMT http://wikio.spoonylife.com/gym-digital-signage-to-big-to-be-a-headline-323.html According to a latest Out-of-Home-Media study report consumers indicate they pay most attention to digital talk at their health clubs, nearly 40 percent higher. These people seek to be more entertained making their workout more enjoyable. Gym Digital Signage is a fully integrated solution to promote, inform, and entertain specific target audience inside a gym. Delivering music, multimedia content, health benefit information these smart digital networks keep people occupied there for long time. Content may include health club personal training packages, weight loss programming, and health diet tips etc. Not only these digital signage just information but can also bring active customers saving employee time on informing customers on product. Since they create a lot of attention the customers stay focused a lot driving point of decisions. What it brings is a whole new unique opportunity for advertisers. With the recent fragmentation of traditional media due to proliferation of alternative communications, advertisers are looking for the best potential way to reach target audience. While these health club owners can enhance the club experience for their patrons, advertisers can reach hundred of 18-44 year olds right inside the club. This innovative and interactive signing makes a big effort forward in health clubs connecting customers and advertisers equally. Mostly there is large dwell time of 60-70 mints on an average in a gyming arena. These high value customers are looking for a constant need to be preoccupied by something, may be smart fitness content or a fitness brand message. A pioneering digital signage solution firm sensing a gap in Indian market for better quality digital media for health clubs has come up with an innovative digital signage solution for delivering excellent entertaining messages. Its signage network product and software enables the health club management to entertain and communicate with the gym goers easily and cost effectively. Providing consulting, design, integration, connectivity, quality assurance, and enterprise software its network solutions are best option for latest Health Clubs. Health Care Digital Signage Wed, 21 Nov 2007 14:37:00 GMT http://wikio.spoonylife.com/digital-signage-network-distribution-is-critical-227.html As the advertising world progress in the new world of infotainment and brand merchandising more and more companies are on the lookout of a flexible, customizable digital signs. Well digital billboards often referred to digital signage is the new found advertising medium for corporate, retails, hospitality, education sports and healthcare. As organizations embrace this new communication medium more and more marketing and advertising budgets are being directed to this new network digital solution. Digital signage's installation is critical to network and broadband accessibility. Since these networks relay rich media content the system requires huge broadband space. As the market grows so is the medium of distribution is growing, involving distribution on internet, LAN and satellite. The most widely used are the internet cable and DSL followed by LAN and satellite. Internet is a widely used medium in large organizations scoring on flexibility and greater cost saving. Well Local area network distribution for digital signage has an edge over reliable, efficient running of different streams across with minimal effects. Mostly used in video distribution, satellite networks are multicast enabling MPEG video formats to be beamed easily, an integral of digital signage content. To conclude since network distribution becomes an integral part of your first digital signage installation it's important the System are well configured to operate on the chosen network with minimal effort. Taking notice of location, a good network option should be used. Like if network connectivity is not available wireless or standalone units can be used. Digital Signage Solution Tue, 16 Oct 2007 17:56:00 GMT http://wikio.spoonylife.com/digital-signage-the-wonder-child-of-advertising-210.html The industry can calls it captive audience network, narrowcasting or digital dynamic signs but these digital merchandising signs presently continue to gain lot of importance. Out of home media popularly known as digital signage is quickly reaching the service market. Retail champions like Wal- Mart are taking help of these wonderful digital networks to engage their customers and to increase sales. Well the phenomenon is such that more and more companies are vying for place in the market to sell digital signage solution. One consultancy estimates that two third of buying decisions are made at the point inside the retail shop. Retailers have found out that on an average ad on recall for particular brand, customer satisfaction increased by almost 50 percent. Well amidst all this hurr and purr little had been said about how to do it rightly. Any digital signage solution requires industry specific key components which range from hardware, software, content creation and most importantly maintenance of the network. Any key digital signage installment requires unique teams for unique roles. Ranging from project management, content management to technology and operation the responsibilities are demanding but must be done in full compliance to unleash the power of a true digital signage network. It's no wonder you can have it all under one roof but the idea is to deliver the best to your clients. Outsourcing not bad, provided you have a partner to rely on based on experience and credibility of past projects. Every digital signage firm has the technical expertise more or less, what they lack is power packed content creation team. Most digital signage lay unnoticed do to lack of quality content. The quickly you make up this as your positive aspect the better you are your clients end. Taking all a tried and true digital signage system plays ads at designated zones, broadcast quality content and most importantly it should bring back customers on a regular basis. Digital Signage Solution Wed, 10 Oct 2007 12:07:00 GMT http://wikio.spoonylife.com/digital-signage-smart-media-for-21st-century-169.html Digital Signage a name synonym with narrow-casting has created a quite a stir in the advertising market. From an anonymous medium few years ago, out-of-home-advertising has come a long way, with experts estimating its market to be $1 billion by 2010.This has led to new companies competing with each other for a market share. As the wings of digital signage are spreading new markets like construction, skiing, amusement parks and call centers are being explored. It's now one of the most easiest and cost efficient ways of reaching your target audience. One of the emerging digital signage markets in India is the Call Centers where these compact software's display real time multimedia data to inform and upkeep. Providing a real time call centre metric along a multimedia channel is not only difficult but it also requires a sophisticated software hand. These channels are designed keeping in mind the hip and trendy young 24/7 work force. These digital signage application help in employee communication, crisis communication, team performance metrics, major achievements, training new employee, as well as sales target. The end result is a powerful end to end solution for 21st century communication which creates a harmony between smart media rich views and workflow. Digital Signage Solution Mon, 24 Sep 2007 11:49:00 GMT http://wikio.spoonylife.com/digital-signage-in-your-next-campaign-168.html BelWo Inc. is the latest to revolutionize Digital Signage visual communication market. The company has been quick to recognize the benefits of focused advertising and through its aggressive pursuits it has captured the critical points of sales and purchases. The Digital Signage provides media rich content that is visually appealing and dynamic to reach the targeted customers at right location. Its Digital signage application software combines the latest of industry standard features: - Software combines PC and touchscreen flat panel for total interactive solution. - Application is easy for novices to learn, yet provides professionals creative power. - Editor utilizes rich media for the most effective interactive communications. - Software application installs on standard PC hardware. - Application interfaces to common touchscreen enabled digital display panels. - Hybrid mode enables remote management and scheduling and media playlists, yet maintains interactive features for dual-purpose operation. - Wide media support allows communicators to repurpose content so production time and cost is minimized. The flexibility of the software enables clients to post instant messages as well as other entertainment feeds. The power of BelWo Digital Signage Solution is here to facilitate the display of Right Content with simplicity and flexibility. Digital Signage Solution Mon, 24 Sep 2007 11:48:00 GMT http://wikio.spoonylife.com/digital-signage-sign-of-the-information-era.-167.html Today's widely available broadband communications and increasing affordability of display panels (LCD, Plasma) are spurring a fast embracing of this new promising digital medium of communication. These signs of information age are promising new beginning hoping to attract tech savvy customers. Today's its not just about reaching to retail customers but finding new ways to reach the global teenage population.Todays communication savvy teenagers spend most of their time on internet, talking over cell phones and listening to their ipods.Most importantly they are heavy spender and love to buy things with a dynamic tech tinkle at the store level. With an average spending power of more then $200 a month they are the largest pie in a retail world. They belong to media motivated ardent followers of brands and they love to buy on their own, the option if provided they go with their favorite brand. Sticking to traditional way of advertising all the while when they are in store is just a putting a lid on to the shoppers revenue. Narrowcasting, bluecasting, retailcasting the name is endless but all the while the desire to reach these teenage shoppers is hip tonic. The best thing about this hip savvy advertising medium is that it's cost effective, real quick and easily managed. Digital Signage Software Provided by a reliable Partner is just promising beginning of what you will get out of this high tech marketing tactic. Digital Signage Solution Mon, 24 Sep 2007 11:47:00 GMT http://wikio.spoonylife.com/digital-signage-yours-scalable-advertising-solution-125.html Digital signage delivers high quality information; live on demand content, graphics, text and other web content to a captive audience often referred to as narrow casting. Digital signage is widely accepted medium of content display in university campus (notice, class schedules), airports (up-to date flight information) retails (enhancing shopping experience) or a financial office (current interest rates, programs offered). Today the concept of using the digital signage medium is not just limited to retail point of sale but widely across government, education, hospitality ;an easy way to enhance the user experience. Keeping in tandem with the current digital signage $10 billion dollar market new players have come up with the most scalable features which is the need of the industry at this time. Live feed and recorded video display. Weather, sports, stock, traffic and news ticker. Split display zones with multiple media formats for multiple content types with centralized content management and delivery. Regular user reports. Graphical play list creation and advertisement insertion. Improved bandwidth management to assure content delivery to network recipient. Still and animated file display. Use satellite and network distribution or combination.Well when considering your first digital signage deployment make sure what your firms objectives are, understanding your audience, having your in house content or from some reliable source, which signage edition suits your organization needs. And because the industry is sensitive and your business highly crucial make sure you have right signage partner. Some of the firms are just good at getting to each other but few are who make up the real end user application. There is no standard measurement but go for scalable digital signage software with a good pricing and after sales support. Digital Signage Solution Mon, 27 Aug 2007 13:59:00 GMT http://wikio.spoonylife.com/digital-signage-statistics-streaming-opportunity-121.html The digital signage and professional display market will grow to US $13 billion by 2010, a 3.6% compound annual growth rate from US$10.9 billion in 2005. (Source: iSuppli) By 2011 the North American market for large flat panel display for sign will be more then worth more than US$3.5 billion (Source: Frost et Sullivan) Digital Signage have 47.7 per cent effectiveness on brand awareness, increase the average purchase amount by 29.5 percent, create a 31.8 per cent upswing in overall sales volume, generates 32.8 percent growth in repeat buyers and pull in 32.8 per cent more store traffic ( Source: InfoTrends) Consumers are more interested in video that focuses on store sales, product information, and special events. Eighty one percent consumers regardless whether they have already experienced in-store video are most interested in seeing video programming for the store they are in including sales and special ( 81%), product information (72%) and special events (68%). If given a choice forty two percent of retail video viewers would prefer to shop that has video display. (Source: The Arbitron Retail Media Study-Volume II). These statistics continue to startle us as new digital signage firms come up with exciting new applications posing both opportunities to brand advertisers and challenges to competitors. New and advanced media technologies are fuelling up the all ready heated market as brands continue to fight for share of the market revenue. Recently Adidas has opened a high tech retail centre where consumers can digitally custom build their own running shoes and model their digital kicks in virtual mirror. Nike whose campaign enticed watchers to call up a special no. to design a pair of Nike sneakers while they watched the process take place on the screens. Most recent technology that are being used to target consumers include web based and GPS (Global Positioning System) application, ability to take photos with mobile devices, and Bluetooth digital casting which allows consumers to receive and download digital content on a Bluetooth enabled device. Consumer today just not want to buy things they want a fun experience associated with their buying experience. This is why digital signage is continuing with being easily accepted in people's point of purchase part (using, playing, accepting buying). Digital Signage Network Thu, 16 Aug 2007 19:27:00 GMT http://wikio.spoonylife.com/narrowcasting-outperforming-traditional-advertising-120.html There is a growing shift of advertising expenditure from traditional media like TV, radio and newspaper to outdoor "narrowcasting", proving that digital signage is the new emerging advertising medium. The major factors as indicated which is driving its exponential growth is lowered capital expenditure on signage software and advancement in content and delivery methods. Digital out of Home or digital signage are powering advertising content very quickly out of the old "conventional" and into the "new" conventional for reason as supported by stronger return on investment and pure play targeted content. But lets ask why this move? Well digital signage has gathered this outside industry confidence owing to higher quality, better networking, faster market time and valuable customer targeting. Outdoor advertisers are likely to capture a larger chunk of the advertising dollars as digital signage multimedia advances into more sophisticated technology and professional content. According to a well placed research report digital signage market is expected to reach US $13.6 billion by ‘11.Alternative advertising's market share will rise to 27.7% by '11. Large scale multimedia digital signage networks are powered by converging technologies of computing and broadcasting. These digital signage networks can cost effectively run dynamic video, advertising content as well as weather updates on plasma screens virtually everywhere. To sum up now one-size-fits-all does not suit brand managers and firms any more and they are looking for expert digital signage solution as relevant to environment (retail, healthcare, education, etc.) Digital Signage Firm Mon, 13 Aug 2007 17:15:00 GMT http://wikio.spoonylife.com/future-with-interactive-digital-signage-106.html Imagine walking around with a friend in your favorite mall. There is a digital signage showing up some advertisement and some strangers are standing in front of it. Suddenly you see that digital signage changes its content to adapt your interest and you stop to catch a glimpse on it. You see an advertisement presenting a discount for an IPod you are interested in, and you take out your mobile phone, activate your blue tooth to make a connection to the display and copy it to your phone. While your cell navigates you to the location where you can buy the IPod, you and your friend wonder how the digital signage can always present you content or advertisement that you really are interested in. This is the latest in the digital signage where user profiling is done on the basis of customers' interaction history and buying pattern. This is one of the major sought after changes in the digital signage industry, the ability to capture a consumer's interaction history and display advertisements at that moment of sale, where intentions can be converted into either preferences or purchase is invaluable. Digital Signage Thu, 02 Aug 2007 13:48:00 GMT